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New York Professional Events List
6th Content Marketing for Life Sciences
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6th Content Marketing for Life Sciences
As digital health develops into a commoditized product, pharma organizations are evolving from being product-oriented companies toward becoming solution providers. This progression impacts far more than how content is disseminated — it shapes how content is developed, designed, personalized, targeted and reviewed internally. It even influences the channels that content is used on, the platforms it is shared through and the devices customers use to interface with it.
Join the industry’s foremost content marketing experts at the 6th Content Marketing for Life Sciences conference as professionals explore how to deliver a more integrated customer experience by connecting content, channels and analytics within your marketing strategy. Our speaking faculty will address an array of timely issues to help you better deliver the right content to the right person at the right time.
Top Five Reasons to Attend
- Develop content that empowers the engaged patient, moves beyond the patient hub and ultimately yields a positive patient experience
- Recognize the role of the sales rep in today’s business model; if sales reps are now a “channel,” you must learn to engage the physician and integrate these channels
- Bridge the engagement gap by leveraging consumer marketing within the enterprise
- Effectively integrate design strategies into the content publishing process through marketing plans
- Introduce winning principles for breakthrough therapy launch in an established category
Who Should Attend
This conference is designed for representatives from pharmaceutical, biotechnology and medical device companies with responsibilities in the following areas:
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This event is also of interest to:
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Day One
Wednesday, December 6, 2020 | Day One
9:15AM – 10:00AM
Interactive Session: Craft the Right Content for Your Audience
Javier Boix, Senior Director, StoryLab Corporate Communications, ABBVIE INC.
10:00AM – 10:45AM
Moving Beyond Lore: Examining Marketing Practices and Practitioners in the Life Sciences
Hilary Graham, M.A., Ph.D(c)., Senior Manager, Scientific Marketing, LUMINEX CORPORATION
11:15AM – 12:00PM
Harness Video to Ensure Engaging Content and Proper Storytelling
Buddy Scalera, Senior Director of Content Strategy, THE MEDICINES COMPANY
12:00PM – 12:45PM
Integrate Agency Content Marketing-Centric Campaigns
Shauna Leighton, Content Marketing Manager, Life Sciences, SEISMIC
1:45PM – 2:30PM
Retain Customers Through a Deeper Understanding of Their Needs
Deb Nevins, Senior Associate Director, Jardiance NPP Lead, BOEHRINGER INGELHEIM LIMITED
2:30PM – 3:15PM
Engaging Customers With Relevant Content in the Channels of Their Choice
Sandra Velez, Customer Strategy and Innovation, Content Strategy Leader, Customer Engagement Capabilities, MERCK
Martin Kovach, Global Content and Creative Evolution Lead, MERCK
3:45PM – 4:45PM
Content From Us, by Us, but Not About Us: What We Can Do for You
Jim Senft, Internal Communications Specialist, CSL BEHRING
4:45PM –
Day Two
Thursday, December 7, 2020 | Day Two
10:00AM – 10:45AM
Change the Story to Meet Customers’ Needs at a Higher Level of Marketing Through Thought Leadership
Sherri Cowan, Senior Manager, Demand Generation and Strategy, MEDTRONIC
11:30AM – 12:15PM
A Multichannel Marketing Approach Through Repurposing Content
Leala Thomas, Marketing Campaign Manager, Drug Discovery and Development Business, BIO-RAD LABORATORIES
12:15PM – 1:00PM
Develop a Digital Strategy to Drive Patient Awareness
Loranna Pyles, Digital Marketing Specialist, MEDTRONIC
1:45PM – 2:30PM
The Value of Empowered Patient Communities
Elizabeth Presson, Digital Media and Community Experience Manager, OTICON MEDICAL, LLC
2:30PM – 3:15PM
A Data-Driven Approach to Content Marketing
Ashima Sarin, Interactive Marketing Manager, Access Solutions, GENENTECH
3:15PM – 4:00PM
Patient Awareness Social Sharing
Randi Smith, Social Media Specialist, MERCK, SHARP & DOHME INC.
4:00PM –
Sherri Cowan
Senior Manager, Demand Generation and Strategy, MEDTRONIC
Hilary Graham
Senior Manager, Scientific Marketing, LUMINEX CORPORATION
Scott Isbell
Content Marketing Manager, AMBU INC
Martin Kovach
Global Content and Creative Evolution Lead, MERCK
Shauna Leighton
Content Marketing Manager, Life Science, SEISMIC
Deb Nevins
Senior Associate Director, Jardiance NPP Lead, BOEHRINGER INGELHEIM LIMITED
Elizabeth Presson
Digital Media and Community Experience Manager, OTICON MEDICAL, LLC
Loranna Pyles
Digital Marketing Specialist, MEDTRONIC
Ashimah Sarin
Interactive Marketing Manager, Access Solutions, GENENTECH, INC
Buddy Scalera
Senior Director of Content Strategy, THE MEDICINES COMPANY
Jim Senft
Internal Communications Specialist, CSL BEHRING
Randi Smith
Social Media Specialist, MERCK, SHARP & DOHME INC.
Andrew Stark
SVP Content Solutions, PULSEPOINT
Leala Thomas
Marketing Campaign Manager, BIO-RAD LABORATORIES
Sandra Velez
Content Strategy Leader, MERCK
Please contact Marilyn Turner: Phone: +1 929 900 1853 Email: marilyn.turner [a] nyeventslist.com for registrations